"Google is a search engine, not a store, but it is increasingly inching into e-commerce with products like its comparison-shopping service, Google Shopping. At the same time, more people are using Amazon, a retailer, as a search engine to look for what they want to buy.Google Charges Retailers to Appear on Shopping Site - NYTimes.com
Trying to stave off the competition from Amazon, Google has recently changed Google Shopping to require e-commerce companies to pay to be included in shopping results, so product listings are now ads. Inclusion used to be free."
Monday, September 10, 2012
Google Charges Retailers to Appear on Shopping Site - NYTimes.com
Excerpt from a timely competitive reality check