Friday, March 02, 2012

Obama Gets a Facebook Upgrade - NYTimes.com

An excellent case study of the new Facebook Timeline format

Indeed, as Facebook announced that the Timeline feature would be expanded to branded pages for businesses and public figures, President Obama’s Facebook page adopted the new format on Thursday, offering visitors a peek at his extended biography, a deluge of pictures and videos from his campaign and presidency, and a jab at those who question the authenticity of his birth certificate.

The first date on the timeline is Aug. 4, 1961, the president’s birthday. The message reads, “Made in the USA” and includes a photo of his birth certificate, emblazoned onto a coffee mug, which is available for $22.50 on Mr. Obama’s campaign Web site.

Obama Gets a Facebook Upgrade - NYTimes.com

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