Tuesday, March 06, 2012

Being Tracked by Google Isn’t Bad—It’s Actually Good–Businessweek [GigaOM]

Accentuating the potential positive

I will go a step further: I’m not just ambivalent about this kind of tracking—I actually want to be tracked by companies like Google and even Facebook. Not just because it helps pay for the services I use, but also because it should (theoretically at least) make my Web experience better, by targeting ads and other things toward me instead of bombarding me with useless advertising that turns most websites into a garish nightmare, the visual equivalent of e-mail spam. If tracking my activity (which is anonymized by the majority of companies that use it) helps reduce that problem, I am all for it.

Being Tracked by Google Isn’t Bad—It’s Actually Good - Businessweek

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