Tangentially, also see Why Did We Look The Other Way on Competition, Gamification? (Forbes)
Videogames have long been assailed for their violent themes and gruesome imagery. But a small slice of players has embraced a new strategy: not killing. They are imparting real-world morals on their virtual-world characters and completing entire games on a "pacifist run"—the term for beating a blood-and-guts adventure without drawing any blood.
The cool restraint of pacifism can bring bragging rights and even a taste of online fame. Videogame enthusiasts routinely post videos of their accomplishments on YouTube.