Sign of the times
“SNL” videos proved to be particularly popular online; Ms. Fey’s impressions were viewed more than 50 million times. “The idea that something can be seen more online than on TV, and arguably have more influence that way, is a tipping point,” Mr. Heyward said.
Politically oriented video, much of it topical and much of the juicier bits lifted from network programming, is everywhere on the Web. YouTube videos mentioning either Mr. Obama or Mr. McCain have been viewed 2.3 billion times, according to the measurement firm TubeMogul. A Pew Research Center survey conducted in October found that 39 percent of registered voters had watched campaign videos online.