Friday, August 29, 2008

Business Technology : The Secret Behind Obama's Nomination: Social Networking

An timely snapshot

When Barack Obama accepts the Democratic presidential nomination Thursday it will be thanks to votes from millions of people around the country – and the Web site used to organize them. The Obama campaign’s use of the site provides a model for businesses that are struggling with their own social-networking efforts.

Throughout the campaign, Obama and his staff relied on a social-networking site, www.my.barackobama.com, to help supporters find one another and to disperse the campaign’s messages to a broad audience. Most campaigns had access to the same technology and didn’t have anywhere near the online-success of Obama, an article in Technology Review argues.

Business Technology : The Secret Behind Obama's Nomination: Social Networking

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