An timely snapshot
When Barack Obama accepts the Democratic presidential nomination Thursday it will be thanks to votes from millions of people around the country – and the Web site used to organize them. The Obama campaign’s use of the site provides a model for businesses that are struggling with their own social-networking efforts.
Throughout the campaign, Obama and his staff relied on a social-networking site, www.my.barackobama.com, to help supporters find one another and to disperse the campaign’s messages to a broad audience. Most campaigns had access to the same technology and didn’t have anywhere near the online-success of Obama, an article in Technology Review argues.