Wednesday, February 06, 2008

Technology Review: A New Perspective on Search Results

Search evolution -- see the full article for details and an example

Amid the flurry of news over Microsoft's bid for Yahoo and Google's rebuttal, a research announcement by Google went largely unnoticed. Last week, the search giant began a public experiment in which users can make their search results look a little different from the rest of the world's. Those who sign up are able to switch between different views, so instead of simply getting a list of links (and sometimes pictures and YouTube videos, a relatively recent addition to the Google results), they can choose to see their results mapped, put on a timeline, or narrowed down by informational filters. Dan Crow, product manager at Google, says that the results of the experiment could eventually help the company improve everyone's search experience.

Technology Review: A New Perspective on Search Results

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