Yikes
Fact: Kids create more than 100,000 avatars each day in virtual communities such as Habbo and Club Penguin.
That startling statistic has broad implications for how kids play and what the $22 billion toy industry wants to sell them to play with. More and more, when kids "go outside to play," they're really venturing forth into increasingly sophisticated online neighborhoods, and manufacturers want a piece of that action.
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