Friday, October 20, 2006

Google's YouTube deal could help it break into TV ads - Oct. 19, 2006

So much for "Don't be evil"... 

When Google spent $1.65 billion for 19-month-old online video phenomenon YouTube, it was portrayed as a sign of the triumph of online video. And in important ways it is. But the voluminous coverage missed something central. Google's interest in the video-sharing site, ironically, also has a lot to do with its belief in the staying power of conventional broadcast television and cable.

Source: Google's YouTube deal could help it break into TV ads - Oct. 19, 2006

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