Wednesday, October 04, 2006

Burger King Makes Play for Gamers -

Okay, that's scary...  $3.99 plus the price of a meal. 

Burger King is taking an unusual step into videogame marketing this fall when its stores start selling Microsoft Xbox 360 videogames that feature the fast-food chain's "King" advertising mascot. The initiative highlights how much the offbeat character has become a part of popular culture through television and Web ads in the past couple of years.

Source: Burger King Makes Play for Gamers -

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