Monday, November 28, 2005

WSJ.com - TiVo Users Soon Can Search for Ads

WSJ.com - TiVo Users Soon Can Search for Ads "The same device that helps TV viewers skip commercials will now be prodding them to search for ads.
TiVo Inc. is partnering with several big ad firms to offer its users a system that lets them search for commercials centered around a specific topic. Expected to launch next spring, the feature comes as Madison Avenue is contemplating a number of ways to reach consumers who use technology to avoid traditional advertising."

The advertiser appeasement act?...
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