Monday, November 21, 2005

New Xbox Goes on Sale at Midnight. Good Luck. - New York Times

New Xbox Goes on Sale at Midnight. Good Luck. - New York Times: "Microsoft is 'trying to turn this into the Cabbage Patch Kids,' said Michael Pachter, an analyst with Wedbush Morgan Securities. He said he expected Microsoft to constantly publicize stories of stores that were sold out to inspire press coverage and water-cooler talk of when the next shipment would arrive. 'It's brilliant marketing.'
Molly O'Donnell, a Microsoft spokeswoman, said the company was not trying to pique demand by holding down supply or withholding inventory from retailers.
'The reality is that our manufacturing facilities are running at full capacity and churning out as many consoles as humanly possible,' Ms. O'Donnell said."
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