The Seattle Times: Business & Technology: Gates armed with Microsoft arsenal against spam: "A tradition in Gates' Comdex speech is a humorous video. They've satirized pop culture and included cameos from celebrities.
This year, the video spoofed the 'Matrix' movies, featuring Microsoft Chief Executive Steve Ballmer as the protagonist Neo, and Gates as the mentor Morpheus.
In the video, Gates asked Ballmer to choose between swallowing a palm-size blue pill with IBM's logo on it, and a tiny red pill with a Microsoft logo on it.
And, perhaps with unintended irony, Gates said to Ballmer: 'You will need to learn a new way of thinking, one that allows you to recognize the rules of the Matrix but bend those rules to your will.'
Some of Microsoft's competitors might argue the company has already learned that lesson."