Market Analysis: Microsoft: if you can't buy them, beat them "Microsoft is developing a new graphics toolset.
According to reports, Microsoft [MSFT] is developing a new graphics and animation toolset for its next operating system. The tool is already being referred to internally as a Flash-killer - but such claims should be taken with a pinch of salt, as much could change in the next three years.
If you can't buy them, beat them seems to be the message coming out of Microsoft. Microsoft is working on a graphics and animation toolset codenamed Sparkle, for its next operating system that integrates with the .NET runtime environment, according to reports.
Sparkle has given rise to talk inside Microsoft that it is a Flash or Director-killer, Macromedia's [MACR] popular environments for creating and running rich multimedia content on PCs, devices and the web."
Via Analyst Views