WSJ.com: Traditional Companies More Likely To Use Splashy Online Ad Formats "Rich-media online ads -- those Web ads that float, shoot and jump around the PC screen -- are more likely to come from a traditional advertiser rather than an Internet company, according to new research from Nielsen/NetRatings" Includes table of top-10 rich media advertisers for Q1 2002. (I can't believe the WSJ misspelled Procter & Gamble!)