Microsoft Has Shelved Its Internet 'Persona' Service "We're sort of in the Hegelian synthesis of figuring out where the products go once they've encountered the reality of the marketplace," said Charles Fitzgerald, Microsoft's general manager for platform strategy. ... He said part of the decision to back away from a consumer version of My Services was based on industry concerns about who was going to manage customer data. The issue, he asserted, was more of a sticking point within the industry, rather than among consumers. ... "We heard a lot of concern about that point from competitors in the industry but very little from our users," he said.