Excerpt from a Hannah Ritchie climate perception reality check (her latest book, Not the End of the World, is also a timely reality check):
People across the world, and the political spectrum, underestimate levels of support for climate action.
This “perception gap” matters. Governments will change policy if they think they have strong public backing. Companies need to know that consumers want to see low-carbon products and changes in business practices. We’re all more likely to make changes if we think others will do the same.
If governments, companies, innovators, and our neighbors know that most people are worried about the climate and want to see change, they’ll be more willing to drive it.
On the flip side, if we systematically underestimate widespread support, we’ll keep quiet for fear of “rocking the boat”.
This matters not only within each country but also in how we cooperate internationally. No country can solve climate change on its own. If we think that people in other countries don’t care and won’t act, we’re more likely to sit back as we consider our efforts hopeless.
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