Anyone Can Back a Startup Now. But Good Luck Finding the Next Uber - Bloomberg

Also see Relaxed rules allow anyone to invest in online startups (Boston Globe)

"Now startups raising money through online crowdfunding portals will be able to sell shares to people regardless of their wealth or income so long as the founders have submitted annual financial reports to the SEC. In exchange, companies can raise up to $1 million. 
The rules, implemented as part of Title III of the JOBS Act, were four years in the making and the result of industry lobbying to make the process more democratic. The big question is how much the change will transform crowdfunding, which has typically rewarded backers with T-shirts, events tickets and early iterations of gadgets."

Anyone Can Back a Startup Now. But Good Luck Finding the Next Uber - Bloomberg