The Yahoo Directory -- Once The Internet's Most Important Search Engine -- Is To Close [SearchEngineLand]

In other back-to-the-future Yahoo news, see Activist investor buys stake in Yahoo, urges AOL merger (Reuters)

"While the directory has really been dead for over a decade, it’s still sad to see the final nail in the coffin. Old-time marketing vets will fondly recall the secret “(yahoo)” code that you could use to get Yahoo to process your listings faster.

It was started by Jerry Yang himself, shared to a small digital marketing email list and kept to an amazingly small group of people. I can recall seeing the code directly on the list. That’s how I learned. But for others, they received it from someone else.

Getting that code was like a badge of honor, that you’d proved yourself trustworthy enough not to spam Yahoo with junk, as none of the marketers who had it wanted to ruin what was a good thing.

RIP, Yahoo Directory."

The Yahoo Directory -- Once The Internet's Most Important Search Engine -- Is To Close