Probably should have launched at that price; see this Amazon page for more details (tbd if the rumored ~35K people who already bought one will receive a refund); also see Dropping the price of the Amazon Fire Phone to 99 cents doesn’t go far enough
"Following a lackluster debut for its new flagship smartphone, Amazon this morning announced that it is dropping the price of the Fire Phone to 99 cents with a two year wireless contract on AT&T.Amazon drops Fire Phone to 99 cents after lackluster debut - GeekWire
Amazon has also dropped the price of the Fire Phone by $200 without a contract, from $649 to $449."
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