Americans Say Social Media Has No Influence on Purchasing Decisions - Businessweek

Another social media and Web marketing reality check

"Only 5 percent of Americans said social media has a great deal of influence on what they buy, according to Gallup, which polled more than 18,000 U.S. adults for its new State of the American Consumer report. Thirty percent said social media has some influence, and 62 percent said it has no influence whatsoever. [...] The news could validate Main Street’s skeptical regard for online marketing, an attitude that extends beyond social media to more basic strategies. More than half of small businesses don’t even have a website, according to the Associated Press."

Americans Say Social Media Has No Influence on Purchasing Decisions - Businessweek