Soap opera: Amazon moves in with P&G, in the warehouse - WSJ.com

Extreme supply chain integration

"The e-commerce giant is quietly setting up shop inside the warehouses of a number of important suppliers as it works to open up the next big frontier for Internet sales: everyday products like toilet paper, diapers and shampoo.
The under-the-tent arrangement is one Amazon's competitors don't currently enjoy, and it offers a rare glimpse at how the company is trying to stay ahead of rivals including discount chains, club stores and grocers."

Soap opera: Amazon moves in with P&G, in the warehouse - WSJ.com