Hadoop is not enough for 'big data', says Facebook analytics chief | PCWorld

From one of many thought-provoking keynote sessions yesterday at the Strata NYC conference

"The Hadoop programming framework may be synonymous with the “big data” movement but it’s not the only tool companies need to derive insights from massive stores of unstructured information, according to Facebook analytics chief Ken Rudin.
“There are a lot of commonly held beliefs about big data that need to be challenged,” with the first being that you simply adopt Hadoop and are good to go, Rudin said Tuesday during a keynote at the Strata + Hadoop World conference in New York. “The problem is that Hadoop is a technology, and big data isn’t about technology. Big data is about business needs.”
“In reality, big data should include Hadoop and relational [databases] and any other technology that is suitable for the task at hand,” he added."

Hadoop is not enough for 'big data', says Facebook analytics chief | PCWorld