Revamped Google Maps App Aims to Give Users More Content - Katherine Boehret - The Digital Solution - AllThingsD

Perhaps leaving Yelp searching for a new strategy

"The company overhauled its app in a way that focuses more intuitively on categories of what you want to do, like Eat, Drink, Shop, Play and Sleep. It has a smart way of encouraging discoveries within these categories that made even me—someone who avoided the discovery features in Google Maps—want to use them. And, yes, it still plots your journey, but now it looks ahead for traffic so it can reroute you mid-trip."

Revamped Google Maps App Aims to Give Users More Content - Katherine Boehret - The Digital Solution - AllThingsD