If at first you don't succeed, ...
"Google has made overtures to some programmers in recent months about the initiative, people familiar with the situation said. In at least one case, Google has provided a demonstration of the product, according to a person who saw the demonstration. Google didn't immediately have a comment.
If launched, the Internet-TV services could have major implications for the traditional TV ecosystem, creating new competition for pay-TV operators that are already struggling to retain video subscribers."
Google Pitches Online TV Service to Media Companies - WSJ.com
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