Another review of the new Auletta book
"Googled: The End of the World as We Know It" is a definitive, semiauthorized history of the enigmatic company and analysis of its upcoming challenges.
It's drawn from amazing access Auletta had to the company's founders, investors and employees, with perspective from media and tech titans thrown off course by the search supernova.
The book is also a candid look at tensions within the Googleplex — between its idealism and commercial ambitions, iconoclastic founders and maturing company management challenges — and its overarching drive to play an ever bigger role in people's lives.
Brier Dudley | Handbook for Droid users | Seattle Times Newspaper
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