A different mode of negotiation and/or a leading indicator?
NBC Universal, unable to come to an agreement with Apple on pricing, has decided not to renew its contract to sell digital downloads of television shows on iTunes.
The media conglomerate--which is the No. 1 supplier of digital video to Apple's online store, accounting for about 40 percent of downloads--notified Apple of its decision late Thursday, according to a person familiar with the matter who asked for anonymity because negotiations between the companies are confidential.
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