Not Your Father's Software Business

Not Your Father's Software Business: "Bringing it closer to home, our team at Boston-based Adesso Systems is focused on applying the Long Tail principle to the applications software market. Adesso is providing an electronic marketplace of mobile and distributed applications built by independent individual or small-team developers leveraging our software development and delivery platform. These highly specialized applications are targeted at 'millions of markets of dozens,' a clear departure from the historic enterprise software model targeting 'dozens of markets of millions.' With Adesso providing the tools, hosting service, and a marketplace for our partners, even weekend developers can capitalize on the potential global market for their specialized 'Long Tail' software expertise, while our customers get access to a searchable database of unique and specialized applications.
The democratization of information technology, publishing, media distribution, and even applications development lays the foundation for a digitally-inspired cultural renaissance that we're only beginning to envision. As has been true throughout the history of computing, the only certainty as we look to the future is that technology and technology businesses will continue to evolve in amazing and unprecedented ways. "

John Landry's post-90s worldview published on Microsoft's "On the Issues" site.