MySpace page helps "Stick It" at box office - Yahoo! News: "As the first-time director of a studio feature, Jessica Bendinger worked overtime to mobilize a core constituency of sports-minded teenage girls to come out and see her film 'Stick It.'
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... behind the scenes and online, Bendinger and one of her stars worked as evangelists to woo potential fans. Through niche sports outlets and a MySpace page, Bendinger and crew hoped to rally fans to hang up their gym bags and keyboards and turn up in droves at the 2,000 theaters playing her gymnastics movie.
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Disney took over the MySpace site when the official campaign began two weeks ago by adding special features. A TV campaign that kicked off around the same time helped the site grow to more than 10,000 friends by Friday."
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