The New York Times > Business > Media & Advertising > "The Times Company Acquires About.com for $410 Million: "he New York Times Company announced yesterday that it would acquire About Inc. and its Web site, About.com, from Primedia Inc. for $410 million.
Times Company officials said the acquisition would add a fast-growing, highly profitable Web site to the company's portfolio and would increase the company's revenue from the expanding online advertising business.
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By adding About's 22 million monthly users to the Times Company's 13 million monthly users - from The New York Times, The Boston Globe and more than 40 other Web sites - the company said it would have the 12th-largest presence on the Internet."
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