The New York Times > Technology > Microsoft Seeks Video Game Winner With Halo 2

The New York Times > Technology > Microsoft Seeks Video Game Winner With Halo 2: "And just as a splashy Hollywood premiere attracts attention for a film, a video game's first-week sales can be critical to winning shelf space and retailer support. More than 1.5 million people preordered a $50 copy of Halo 2; if all of them pick it up the first few days, the game's opening gross will be $75 million, almost $5 million more than the animated film 'The Incredibles' did this weekend."