P(Greene)R - Om Malik

Excerpt from an Om Malik reality check on Diane Greene's new job

"Greene is a well-liked and well-known executive with elite Silicon Valley insider status, and her new appointment generates good and feel good headlines. It is assumed she will help establish the cloud platform, focus Google cloud efforts and figure out a way to sell to enterprises (a.k.a. corporations). If this happens as planned (and life and business rarely go according to plan), it will still be a couple years before it all comes together. It will be a couple MORE years for Amazon to push deeper into developer and IT ecosystems. Microsoft has a natural developer base that it can count on. But the problem for Google is that it is hard to define Google’s natural base!"

P(Greene)R - Om Malik