Wednesday, November 18, 2015

How Amazon’s Long Game Yielded a Retail Juggernaut - The New York Times

Excerpt from a long-view Amazon profile

"Why is Amazon so far ahead? It is difficult to resist marveling at the way Mr. Bezos has built his indomitable shopping machine, and the very real advantages in price and convenience that he has brought to America’s national pastime of buying stuff. What has been key to this rise, and missing from many of his competitors’ efforts, is patience. In a very old-fashioned manner, one that is far out of step with a corporate world in which milestones are measured every three months, Amazon has been willing to build its empire methodically and at great cost over almost two decades, despite skepticism from many sectors of the business world.

Now those investments are beginning to bear fruit. It’s happening in fulfillment, which is the business term for filling and shipping orders. Amazon has built more than 100 warehouses from which to package and ship goods, and it hasn’t really slowed its pace in establishing more. Because the warehouses speed up Amazon’s shipping times, encouraging more shopping, the costs of these centers is becoming an ever-smaller fraction of Amazon’s operations."
How Amazon’s Long Game Yielded a Retail Juggernaut - The New York Times
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