Friday, April 17, 2015

With Eye on Mobile, Yahoo Revises Its Search Partnership With Microsoft - NYTimes.com

Still searching for a sustainable relationship; also see FAQ: The New Yahoo-Microsoft Deal, Explained (Marketing Land)
"Marissa Mayer has finally gotten what she’s wanted ever since she left Google three years ago to run Yahoo: a chance to build a new experience for searching the web and mobile phones.

Yahoo and Microsoft announced on Thursday that they had amended their 10-year search partnership to allow Yahoo to deliver its own search results and ads for up to half the searches made by visitors to Yahoo sites and apps."
With Eye on Mobile, Yahoo Revises Its Search Partnership With Microsoft - NYTimes.com
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