"Amazon wouldn't sell the goods directly; the listings would be links to the retailers' own sites. The arrangement would generate traffic for the retailers, while providing Amazon with more customer data and a new enticement for its Prime shipping program as it plans to raise rates.Amazon Tempts the Anti-Amazons With Offers to Showcase Their Goods - WSJ.com
As described by the people familiar with the talks, Amazon would extend an existing program that has primarily attracted smaller retailers. The retailers pay Amazon fees for directing traffic to their websites and for any resulting transactions. These merchants process the customers' credit cards, while Amazon gains more data about the shopping habits of existing customers."
Friday, February 21, 2014
Amazon Tempts the Anti-Amazons With Offers to Showcase Their Goods - WSJ.com
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