Wednesday, January 08, 2014

Yahoo Tech wants you to get off its lawn [The Washington Post]

Another take on Yahoo's latest strategy
"The problem is that the older readers Pogue seems to be targeting mostly get their news from newspapers and nightly news programs, not Web sites. So while the potential audience is enormous, it's not clear how many of them are interested in actually reading technology news on a Web site, no matter how shamelessly it panders to them.
Still, if anyone can do it, it's Yahoo. Yahoo's search and e-mail products have a huge audience that tends to skew older and less tech-savvy than Google or Facebook. Perhaps when those users log in to read e-mail from their grandchildren, Yahoo can entice them to read a story or two about the dangers those grandkids face online."
Yahoo Tech wants you to get off its lawn
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