Wednesday, December 26, 2012

Twitter Is Already Winning The Social TV War, But It Will Soon Do More | TechCrunch

"Social TV" seems oxymoronic to me
"We’re already seeing the early signs of a shakeout in the social TV marketplace, as startups are being acquired or silently disappearing from the scene. Not too long ago, Socialguide was acquired by Nielsen. And last month, Viggle and GetGlue announced plans to merge (although those plans are contingent on Viggle securing more financing). At the same time, other competitors — like, for instance, Miso — are pivoting to try new things or moving into adjacent markets.
Much of the reason these new, TV-centric social networks are failing to catch on is that there’s already a place where people share their feelings about what’s on TV: Twitter. And while Twitter hasn’t been terribly aggressive thus far in taking advantage of that, you can expect to see it do more over the coming year."
Twitter Is Already Winning The Social TV War, But It Will Soon Do More | TechCrunch
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