Sunday, December 23, 2012

Prediction: Google will rename its giant Motorola division Nexus. | brian s hall

Excerpt from some Motorola musings; I suspect Google will retain its current Nexus business model, however, with which it can pick from the best devices from multiple Android hardware vendors and Nexus-brand them for a product cycle, as it currently does with Nexus 4 (LG), Nexus 7 (ASUS), and Nexus 10 (Samsung).  Double-bonus for Google if the former Motorola Mobility design team can create winning devices for one or more product categories, but I don’t expect Google to place an all-or-nothing bet on its Motorola team.

“In my 2013 Smartphone Wars predictions column for Unwired View, #1 read simply and succinctly:

Google will rename its giant Motorola division Nexus.

That has not come true yet, though we haven't entered 2013. But we're getting close (to both).”

Prediction: Google will rename its giant Motorola division Nexus. | brian s hall

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