Sunday, December 16, 2007

Google Gets Ready to Rumble With Microsoft - New York Times

Somebody at Google deserves a PR gold star for the week; Google also scored the BusinessWeek cover story.

The growing confrontation between Google and Microsoft promises to be an epic business battle. It is likely to shape the prosperity and progress of both companies, and also inform how consumers and corporations work, shop, communicate and go about their digital lives. Google sees all of this happening on remote servers in faraway data centers, accessible over the Web by an array of wired and wireless devices — a setup known as cloud computing. Microsoft sees a Web future as well, but one whose center of gravity remains firmly tethered to its desktop PC software. Therein lies the conflict.

Later in the NYT article:

FOR its part, Google faces its own set of challenges: competition from Microsoft and from Web-based productivity software being offered by start-ups like Zoho and Transmedia as well as more established players like Yahoo. A recent report by the Burton Group, a technology research firm, concluded that it was “unclear at this point whether Google will be able to capitalize on the trends that it’s accelerating.”

Google Gets Ready to Rumble With Microsoft - New York Times

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