Relatively speaking, organizations involved in traditional advertising should be a lot more worried about Google than, for example, Microsoft should be.
Google Inc. is preparing to sharply increase the scope of its radio-ad sales business, beefing up sales staff and angling to sell a lot more advertising on stations owned by big radio companies.
In coming weeks, the Mountain View, Calif., Internet company will announce a test that will eventually lead to a service allowing anybody to use the Google Audio Ads service to purchase radio advertising, much as anybody can use the company's AdWords service to place text ads that pop up alongside Google searches.
Source: Google to Boost Scope Of Radio-Ad Sales Business - WSJ.com
No comments:
Post a Comment