A timely reminder: Google is an advertising company.
The print ad test comes as Google ramps up efforts to broker ads beyond the Web, an important initiative for increasing its revenue. The Mountain View, Calif., company has said it plans to target print, radio and television advertising. Chief Executive Eric Schmidt last month told reporters that Google would eventually have 1,000 people working on its radio ad brokering effort alone, which compares with about 9,400 total workers as of Sept. 30. "Anything that we can do to improve the economic efficiency of the old model [of advertising] transfers money from the old model to the new model," he said in an interview.
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