PBS | I, Cringely . May 11, 2006 - Google-on: In a column subtitled "Google Doesn't Have to Try Nearly as Hard as Microsoft, Yet to Maximize Its Success Google Ought to Try Even Less", Cringely continues his stark prognostication series:
"If Apple is just a pimped-out Microsoft, then what is IBM? IBM is a disaster-in-the-making. Big Blue as a total enterprise is running primarily on customer inertia and clever advertising, which definitely isn't enough.
Of course they have their Power5 and Cell processors, AIX and DB2, but IBM's customers are now all in big business, which doesn't touch my readers or the PC market very much. And IBM is in trouble. I have lots of friends at IBM and none of them are happy. The company is not going anywhere, but it is also going nowhere, if you know what I mean."
"Remember my doom-and-gloom prediction last week for Sun Microsystems? That's based almost entirely on the company's inability to see itself moving from being vertically integrated (doing its own proprietary hardware and software) to competing on a level (that is horizontal) playing field. While that might make them just another PC vendor, don't worry about that happening because Sun would rather die first. And will."