From a Small Stream, a Gusher of Movie Facts - New York Times: "Mr. Needham, a boyish, closely-shorn 39-year-old walked to the kitchen, put on the kettle and made tea. Part of what makes him a curiosity -- beyond his enviable work setup -- is that Internet Movie Database, or Imdb for short, has become a classic example of a hobby that turns out to be a powerful media asset. For years, it has quietly gone about its business almost entirely separately from its parent, and only subtly does it encourage users to go to the Amazon site to buy videos. "
Interesting reality check.
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