Your Personal Shopper With the Initials R.S.S. - New York Times: "By giving merchants another free way to reach consumers, these alerts serve as a hedge against the recent move by AOL and Yahoo to start charging for some commercial bulk e-mail deliveries. But more important, retailers see them as a way to reach consumers who are growing weary of commercial e-mail.
'I don't know how many e-mails you get a day, but I can't keep up,' said Jon Nordmark, the chief executive of eBags. 'Rather than delivering a slightly relevant message to a person's mailbox, this allows us to get customers very detailed information directly.' "
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