Ross Mayfield's Weblog: An Adoption Strategy for Social Software in the Enterprise "Perhaps the greatest competency Socialtext has gained over the past three years is fostering adoption of social software. Adoption matters most for IT to have value. It should be obvious that if only a third of a company uses a portal, then the value proposition of that portal is two thirds less than it's potential. But for social software, value is almost wholy generated by the contributions of the group and imposed adoption is marked for failure. Suw Charman has been working with Socialtext on site at Dresdner Klienwort Wasserstein and has spearheaded the creation of the following practice documentation."
Timely insights from Socialtext.
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