DIRECTV and Microsoft Announce Long-Term Agreement to Expand the Reach of Digital Content Throughout the Home and on the Go

DIRECTV and Microsoft Announce Long-Term Agreement to Expand the Reach of Digital Content Throughout the Home and on the Go "DIRECTV Inc., the nation’s leading digital television service provider, and Microsoft Corp., the worldwide leader in software, services and solutions, have formed an alliance to develop new ways to expand the reach of digital music, television and movies throughout the home and to portable devices. Under the agreement, announced today at the 2006 International Consumer Electronics Show (CES) in Las Vegas, DIRECTV and Microsoft will work together to enable the flow of digital content among Windows®-based PCs, DIRECTV’s set-top boxes, PlaysForSure™-compatible devices and the Xbox 360™ video game and entertainment system, which will allow customers to experience DIRECTV programming and digital content stored on their Windows-based PCs in a variety of new ways."

Overall, with myriad partnerships and new initiatives, it's a new TV landscape this week -- pretty amazing.