Sunday, October 30, 2005
Google Wants to Dominate Madison Avenue, Too - New York Times
Google Wants to Dominate Madison Avenue, Too - New York Times: "Mr. Schmidt acknowledges that as Google explores moving into television, it may well face a conflict between its core belief that advertising must be useful and the typical television commercial that is 'based on feeling and emotion.'
'Our model is likely to affect television last,' he said, while expressing optimism that a formula for useful, targeted commercials could be found. For now, he quickly added, the market for various forms of direct marketing is three times larger than that for television ads. 'I was shocked by this,' he said. 'All of us are so conditioned to television as the height of advertising.
'We are in the really boring part of the business,' Mr. Schmidt concluded, 'the boring big business.' "
More interesting analysis of Google's potential impact on the world of advertising. Check out the "Other revenue" slice of the bar chart, however -- scary...