As E-Mail Hassles Pile Up, RSS Is the Elephant in the Room "This real-time services fabric is that deadliest of competitors to e-mail: It shifts attention slowly and surely away from a producer-consumer economy to a publisher-subscriber ecology. Publishers use transparency to establish credibility, then trade that authority for a reliable connection with their customers.
In this new context, the customer—not the company—controls the conversation. Or to paraphrase Anthony Lye, RSS is the property of individuals, not companies. That's why we fell in love with e-mail in the first place."