Friday, May 02, 2003

Fortune: In the Hands of Geeks, Web Advertising Actually Works

Fortune: In the Hands of Geeks, Web Advertising Actually Works. "For all the flash and animation that marketers have put into building Internet ads, the geeks have figured out the real trick: Relevance is more important than style. We're turning to the Internet more and more in the ordinary course of our lives."
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