The Seattle Times: Business & Technology: Gates talks innovation amid tech's hard reality The seven-minute video, "Behind the Technology," was played as an exposé of the personal computer and featured appearances by entertainment and industry celebrities.
It showed Steve Ballmer hawking a $99 computer, and selling Microsoft Bob, a product the company developed that failed in the market, along with mood rings on the Home Shopping Network.
Gates himself says in the video: "It was very clear to me that the Internet was where everybody was going to go. It was especially clear to me after everybody had already gone there."